Make no mistake your website is perhaps the most critical part of your business proposition. Most other Marketing and Sales tactics will lead at least a proportion of your prospective customers back to your business website.
You need to get your business website right in 5 key areas: Content, Calls to Action, Design, SEO and Functionality. Get it wrong and poor conversion rates could be turning prospects away from your business the moment they arrive. This has two significant costs:
1/ The wasted money you spent getting them to your website in the first place 2/ The lost sales you didn’t get when they went elsewhere.
You must get it right and that’s why you need to invest in a quality website designed and built by experts.
As per my previous article customer trust is vital when it comes to converting website traffic into paying customers or even prospective potential customers (prospects as we call them in...